Have you considered Fidelity has done more research and knows more about Bitcoin than you? Your judgement that it just “seems bad” is rather shallow when it’s being leveled at a decision made by one of the largest asset managers in the world.
Meanwhile they get the marketing value. They spend over $100MM annually on advertising (by way of a quick googling, I have no special insight) so it seems reasonable that they like being talked about, especially by people who might otherwise be avoiding them.