I would agree if there were no externalities, but those nerds are paying celebs to advertise crypto to the masses as an investment (soon Fidelity will help people put 20% of their 401k into bitcoin - seems bad) and we are adding GW to the grid y/y.
Meanwhile they get the marketing value. They spend over $100MM annually on advertising (by way of a quick googling, I have no special insight) so it seems reasonable that they like being talked about, especially by people who might otherwise be avoiding them.
edit: I don't watch TV and use adblocker (both of which I recommend).
Jimmy Fallon became a meme for his awkward endorsement of his Bored Ape: https://twitter.com/FallonTonight/status/1485843736345161737