I think it's not just canceling their "best" shows. They have lots of data on what people watch. Rather I'd say that when you cancel shows people love whether or not they have great ratings you're creating a lot of brand damage that is not accounted for. I think this latest price increase really tipped that over the edge for plenty of people that weren't getting much use from Netflix.

Price increases bring increased scrutiny on the value of the service compared to just hiding as a monthly $15 charge or so amongst a sea of subscriptions that products are sold as.

This is anecdotal but this is my experience. I used to love Netflix and though maybe they didn't have the most shows they had shows I realllllly wanted to watch. Now? There is so little that I care about and the positive brand sentiment is gone. Great shows that I became attached to were canceled so regularly that I am truly not interested in investing time into their shows. Not all shows should go on forever but then you might as well commit to making everything a limited 2 season series and be honest about it.

I actually canceled Netflix and had not had it for a year before the pandemic (where I gave in) but I think many people in this economic environment are finding it easier to give up a TV subscription to a company that produces _mostly_, mediocrity.

It truly has been interesting to watch a giant brand so committed to their own internal analytics that they've lost so much of their brand reputation.