Netflix after canceling all of its best shows during a period when piracy has never been easier: "Let's start doing ads!"
I wonder if anybody at Netflix has seen the UX of popular streaming apps like (now defunct I believe) terrarium and its successors. They're easier to use, just as fast as Netflix, have much larger libraries, allow DRM-free downloads, ad-free, no algorithmic spam, etc. It is incredible that when faced with that as another consumer option they've gone for "severely degrade user experience" as the strategy.
At this point, some vulture private equity firm should just take them private and sell it for parts. Clearly they've spent far too much time being the biggest player and have completely disconnected from what their customers want.