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Just something that occurred to me:

You could make a link allowing them to explain by email their need for a no-CC-required trial.

That way you make a little speedbump and get a an email you know they use to market to (with opt-in).

In reality though, I suspect that most of the users who won't put in a card for a trial won't put in a card to pay either.

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I think this is a great idea. You don't even have to market it like that: just have a very simple sign up form for requesting a trial. The only "requirement" would be a short discussion with a representative from your end where the customer explains why they want the trail.

Market it as a positive (free trial!) and not a negative (if you don't want to give us your CC info...) and you'll have human psychology in your favor. You also get insight into your users' use cases for free.

> In reality though, I suspect that most of the users who won't put in a card for a trial won't put in a card to pay either.

I suspect this is true; however, they may mention the service to other people who will.

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