> The figures (eg $21M) and names dropped (eg Stanford) are an appeal to authority, which does make me curious.
They have the 'names' because they are a reputable group of people. They have been at this problem for a while, first with extensive research that required clock sync as a pre-requisite, and then to evolving into clock sync as a formidable problem unto itself.
Clockwork is a rename of the company as far as I can tell. Their original name (Tick Tock Networks) [1] was probably too close to what has become a very popular homophone.