My pet conspiracy theory is that "the smoking people in dark rooms" wishing to kill any hopes of truly autonomous (eg. self-financing) decentralizes systems invented the "Web3" term and associated cocktail of host-killing ultra-aggresive virulent memetic weapons and stealthly gifted it to the unsuspecting community of people trying to combine "de-centralized autonomous oraganizations and platforms + de-centralized financial infrastructure"... now the fools have took the poisoned candy and are killing themselves and others with it while attracting all the vultures there are (con artists etc.)!
...then again, the internet was also awash with weird cult-like ideas at the beginning then it normalized to something that's at least clearly useful to everyone.