Might I humbly suggest an alternative term for "lore"? Kool-Aid.
This is awful, truly terrible, toxic bullshit. Please give it a read, as far as you can get, because as many people as possible need to see what dreck is frothing around us, spoken by folks who've absolutely lost their collective gourd.
The gist, if I understand correctly, is that "lore" is basically the doublethink an organization crafts to hoodwink acolytes into subservience to the greedy causes of their leaders.
Apparently this is happening a lot in Web3? What a great way to kill a potentially promising new step in technology.
Truly, unreal.