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They would probably have to give out burgers for free the way the ruble has collapsed.

I might eat my own words in a month but currently the Ruble doesn't look very "collapsed" to me. FX rate rose from 75 to 130 which is still less than what happened after the 2014 sanctions when it went from 35 to 70 and Russia didn't collapse due to this.

This time their foreign currency reserves are frozen in banks around the world. They will have to carry gold to China.

> Isn't the aim of sanctions to hurt Russians?

I think the aim of sanctions is to make Russians unhappy, more than to hurt them. If they're hurt by the sanctions but not bothered by them, it accomplishes nothing.

> Isn't the aim of sanctions to hurt Russians?

All Russians working in McDonalds or Coca Cola are probably not much pleased now.

And Kool Aid seems to be really popular in Russia currently.