If people made purely rational decisions when purchasing a car, the only manufactures left would be Toyota and Honda.
Always hilarious when people build $100K+ off-road ridiculous trucks, as unless you're totally loaded and don't care about smashing it up, it's going to get babied off-road or just never see more than a regular camping trip or some gravel. Actual hard-core off-roaders aren't driving super-expensive rigs; they're in crapcan K5 Blazers, Suzuki Samurais, old but built jeeps, tube frame customs, and side-by-sides. $40k in a SxS will get you about what a jeep would for 2x that money.
Don't even get me started on the bro dozer poser trucks. Those just exist to intimidate other people on the road, and with bumpers so high and tires + ground clearance that could easily run over something like a Corvette, they shouldn't be allowed on public roads. If only we had real vehicle inspection like some in the EU do.
Not sure if this is different regions or just dated. In Australia now, Honda is a joke. They are overpriced, offer terrible support, etc. Toyota is quality beige, overpriced but reliable, kind of like Sony TVs 15 years ago before Samsung and LG became dominate.
Just like with TVs, the Korean companies (Hyundai & Kia) are the smart money brands at least in the Australian Market.
A Kia with 150k miles is end of life, but a Honda/Toyota with that mileage is basically still being broken in, yet the Honda only has a $2k premium over the Kia.