Nintendo is my favorite tech company because of their willingness to make massive, fearless bets on revolutionary new products. How they are able to constantly and consistently innovate at such a high level, decade after decade, is absolutely amazing to me.

Even their flops are amazing! I will always remember the first week after the Wii U launched in 2012 during Thanksgiving break. My 10yo son had a bunch of friends over and we played Nintendoland all week - four Wiimotes and the tablet. So much fun and such great memories.

Actually, this post has just inspired me to read up on Nintendo. There must be a decent business book or two about them. Any recommendations? The video game industry is the odd duck out in the tech world in my opinion - their production and sales cycles alone are so long (how many years did BotW take to make?), but I bet there'd still be a lot to learn from a product design perspective.