Wow, I can't believe how accurate this story is, same thing happened to me I think summer 2016 but I thought it was because our execs were idiots not that IBM would treat every company like that... CTO calling me to his office to talk to IBM on their personal phone, he was the only one who wanted Watson (this was a healthcare company, I was VP of Eng). And yes, they were obsessed with putting their logo everywhere, and as soon as we heard it was so expensive, we had to tell our CTO to chill, we stopped, cause you know you can hire at least 2 devs for that money.