1) To apply for Watson access you needed to show C-level approval, so our CEO put his name and phone number on the application (trying Watson was somewhat his idea). A few months later, an IBM marketing team called HIS CELL and asked for ME. Imagine how it felt to have the CEO walk up to me, deadpan hand me his personal iphone and say "It's for you."..
2) They told me they'd help me with the support data idea, and every meeting we set up they tried to pitch "what if we put Watson on all of your customer's storefronts, we could add a 'powered by watson' banner on every page, and you give us a cut of GMV?". I pivoted them to our plugin framework and told them to build it themselves.
3) To demo the technology, the first step was to buy a $250k server from IBM. To demo it.
Big LOLs all around, never trust big blue.