The "right" does not have to build it's own infrastructure, plenty of right wing media personalities and publications maintain a presence on Facebook/Twitter/etc... as long as they follow the rules of the platform. That headline is just clickbait nonsense.
Which are themselves politically bias to one world view, that of the US political left.
To be clear I am not talking about the enforcement of the rules, which is a problem in itself, but the actual rules as laid out are such they favor the identity politics of the modern "left" in the US.
Those that do not support, or agree with identity politics must do verbal, and ideological self censorship to exist on said platforms.
Which I'm happy about! The more competition, the better!
It baffles me why people act like Twitter is the only place on the web. It's popular, sure, but it's easily cloned and could be extended upon.
The real issue hindering competition is dollars.
That isn't an acceptable situation for a wing of politics. The right will need friendly, or at least neutral, versions of the big social media platforms and they will keep losing elections until they figure that out.
People may or may not agree about the specific case, but looking at the capabilities in a strategic sense and it isn't something that can be glossed over. The outrageous treatment Trump received on social media is a big deal; insofar as the right wing is a political entity it has to respond.