That seems odd to me (as an American) because Apple is not plural, and often times when it is a group of people by identity you do use the plural for them (eg Americans help Asahi Linux). Would British folks say “England help Asahi Linux” as well?
However, the word Americans is not a group of people in the same sense that USA, England, Apple, or family is. Its kind of like the distinction between people and persons.
Edit: the term for words like family is "collective noun". More at https://blog.harwardcommunications.com/2017/02/07/the-family...