"Apple helps Asahi Linux" (American).
"Apple help Asahi Linux" (British), as if there's a "people" after Apple.
"Apple helps Asahi Linux" (American).
"Apple help Asahi Linux" (British), as if there's a "people" after Apple.
However, the word Americans is not a group of people in the same sense that USA, England, Apple, or family is. Its kind of like the distinction between people and persons.
Edit: the term for words like family is "collective noun". More at https://blog.harwardcommunications.com/2017/02/07/the-family...
> Labour [singular] takes comfort partly from the fact it expended little effort or money on the seat, allowing the Lib Dems [plural] to declare themselves in the best position to challenge the Tories.
But an American publication would probably write the same, because the name Lib Dems is itself pluralized.
See here for details: https://editorsmanual.com/articles/collective-nouns-singular...
British English peers past the corporate veil to see the singular corporation as it's underlying people.
Brits would be more likely to say “Led Zeppelin are on stage”, while Americans would prefer “Led Zeppelin is on stage”, and the reason is the disagreement between whether Led Zeppelin is singular (one band) or plural (4 people constituting the band.)