I would love to be a fly on the wall when the unit price calculation for some high tech item is made. I wonder if it just goes like “component x + y + margin%”… what those components are in stuff like processors, screens etc must be so interesting!
Or more usually, it seems: "We think we can get $N for it; so if we can make it for $N/10 we'll announce production and find a manufacturing partner to make them for us on credit."