Absolutely - the guy's skill set is not "selling dirt". It's packaging an experience into a story into a product, and getting that package in front of the right people at the right time so they will buy.
It's random but likely that I even know who the guy is he's referring to; he's just stands out that much (AA initials?). He's a good storyteller but what makes him even more successful is that he's passionate about what he's selling--- a connection to the holyland--- not dirt.