Keep in mind that Double Recall works with news publishers. The number one thing that publishers need is more money to pay for content production. Most publishers are toying with a paywall model right now. I hope they go the Double Recall route. I'd rather type in two words once a day and have an advertiser pay for my content than pull out my credit card to hop over a paywall.

So, here's the alternative. If the Double Recalls have figured out a nice sustainable way to pay for a good chunk of the journalism you enjoy, wouldn't that make the world a better place?

Depends on how you look at it I guess.

We're trying to relieve people of paying for small things, like reading articles or in-app purchasing new swords :)

You'll always have two options at least: - input the DoubleRecall - pay for the content

If you'll hate to type in, you'll be free to lash out your card.

People are willing to do to tremendous lengths just to get something for for free, especially in the case of in-app purchases in games and alike.

Disclaimer: I'm a cofounder.

There are a few cases where Double Recall wouldn't be so bad. For example, if I had to pick between a Double Recall interstitial and watching a commercial before a video starts, I'd go with Double Recall. I'd also prefer them to pop under ads (which, BTW, I hadn't seen in years until I switched from FF to Chrome).

The other side of the coin is it could allow more content to remain accessible for free (given the stats advertisers are bound to pay more).

I'd rather enter brand-specified words than my credit card info.