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Comment by zhyder | Hacker News Reader

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zhyder

My Picks for:

- Most likely to succeed in a big way: Parse

- Most interesting/clever (want it to succeed): Verbling

- Most scary (wary of it succeeding): Double Recall

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Double Recall looks like Solve Media with a self-service-for-advertisers interface and some mobile ad units.

No real need to be afraid of Double Recall, since Solve has been in the market for a while and is doing really well. I'm sure they'll do fine if they bring on the right salespeople - it's a sales-centric business.

I don't think Double Recall is as scary as the kind of ugly paywalls and interstitial ads a lot of news sites currently use. Although as a consumer I'd be bound to hit the close button on any site that used it, but that's the sites problem to try an optimise.

making me type advertiser-specified words on a mobile device to visit some site? terrible and easily worse than an interstitial.

On closer inspection I see that it is itself an interstitial, so clearly I'm wrong. Still beats a paywall.

Double Recall looks like one of the very few startups that would make the world a worse place if they succeed :(

The other side of the coin is it could allow more content to remain accessible for free (given the stats advertisers are bound to pay more).

I'd rather enter brand-specified words than my credit card info.

i do not think it is as clear-cut that brand advertisers will pay higher rates or even accept the format as they may think. sure, conversion/recall etc might be higher but company X making me do some annoying work is not exactly endearing them to me and tarnishes their brand. people are lazy.

There are a few cases where Double Recall wouldn't be so bad. For example, if I had to pick between a Double Recall interstitial and watching a commercial before a video starts, I'd go with Double Recall. I'd also prefer them to pop under ads (which, BTW, I hadn't seen in years until I switched from FF to Chrome).

Keep in mind that Double Recall works with news publishers. The number one thing that publishers need is more money to pay for content production. Most publishers are toying with a paywall model right now. I hope they go the Double Recall route. I'd rather type in two words once a day and have an advertiser pay for my content than pull out my credit card to hop over a paywall.

So, here's the alternative. If the Double Recalls have figured out a nice sustainable way to pay for a good chunk of the journalism you enjoy, wouldn't that make the world a better place?

"I hope they go the Double Recall route. I'd rather type in two words once a day and have an advertiser pay for my content than pull out my credit card to hop over a paywall."

Well, that depends on the price of the paywall, the quality of the content and how much you value your time, right?

Well, what people value more depends on each individual. Some people have more time than money, so DoubleRecall is perfect for them, while others have money and no time.

What DoubleRecall does, is give a chance to everyone to view the article. If you take a look at a DoubleRecall client Finance, where people can still choose to pay monthly fees to get the content without DoubleRecall. Other people, like myself, can now still view the premium content without having to pay anything. I may still later decide to but a subscription and have uninterrupted access, but I probably wont, when someone else might.

Depends on how you look at it I guess.

We're trying to relieve people of paying for small things, like reading articles or in-app purchasing new swords :)

You'll always have two options at least: - input the DoubleRecall - pay for the content

If you'll hate to type in, you'll be free to lash out your card.

People are willing to do to tremendous lengths just to get something for for free, especially in the case of in-app purchases in games and alike.

Disclaimer: I'm a cofounder.

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