I just can't get worked up over this. Advertising is at best amoral, and inherently a shady activity. I've always assumed that advertising is a cut throat industry full of sharks. This doesn't really come as a surprise that google, the king of advertising, would partake in cutthroat activities in a cutthroat industry full of sharks to dominate and extract maximum value. So they acted like sociopaths among a society of sociopaths, so what.