Pulse has a "Gross Margin Analysis" spreadsheet published (probably unintentionally) on their website[1]. It shows that they're charging dealerships $59.00 for the part and it installs in about 15 minutes.

At a 500% markup, it feels less about your safety and more about the dealerships/pulseprotects income safety.

1. (warning xls) https://www.pulseprotects.com/wp-content/uploads/Pulse-Prote...