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moreover, the whole segment on fitness+ was so tone-deaf. they kept trying to make it seem like a universally-appealing service, portrayed by diverse people but in ultra-aesthetic settings, so really targeted at the well-off among us. regular folk don't set up their cellular-connected ipad in the park to work out with the aid of their iphone-dependent apple watch.

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15 years ago when they had that "Nike+" tracker thing with the iPod Nano, I still couldn't figure out what it did, because I couldn't afford Nikes and could barely afford a used iPod.

To be fair, some might call that good marketing. Largely speaking, it’s the affluent who will pay for a subscription workout product.

sure, but apple trying to claim popular/inclusive cred for an affluent product is still tone deaf, akin to exploiters trying to claim the moral high ground.

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