Change the way movies are directed, because of this new phone? Give me a break. I'm sure it will produce nicer TikTok and YouTube videos but no serious director is going to shoot a million dollar production with a 1000 dollar phone.
Change the way movies are directed, because of this new phone? Give me a break. I'm sure it will produce nicer TikTok and YouTube videos but no serious director is going to shoot a million dollar production with a 1000 dollar phone.
I'm as crusty a curmudgeon as it comes, but Apple is targeting the right market here: people who may become directors and artists in the future.
Sure, there will never be a 3-hr Scorcese Mafia movie shot in portrait mode on a 12 Pro. But Scorcese and artists like him are already in the rearview mirror for Apple. They are a mass market brand, they're selling to the 'creator' generation.
Who cares if its used to make 2-minute videos that will disappear into the ether? Look at that 20% brighter screen. Buy now!
You can achieve more focused practice on shot choices, lighting, and cut timing on you parents' old, handed-down iPhone in a weekend than we'd have managed in a whole Summer with what we had. Got a buddy or two with phones or tablets, then you can probably manage multi-camera shooting (sure the picture characteristics may vary noticeably, but come on, this is still amazing) and ship the footage between devices in minutes. And once you get decent at it, the end result might even be almost watchable, instead of muddy garbage, and you can share it with the whole world with a few taps. I mean, damn.
Except Steven Soderbergh, for some reason.