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And each release is "our best camera yet" or "fastest processor yet" or "best battery yet". I mean, yeah, you're probably not going to release an update that has worse performance.

Apple is the master at emphasizing things like this.

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>Yeah you are not going to release an update that has worse performance.

Except keyboards in 2016 to 2019

But they probably announced it as a breakthrough innovation that would change typing forever.

And it did! You've never before typed with such softness, savoring each keystroke as if it were it's (not your's) last.

Sorry I couldn't help myself... But I'm gettin the Mini ok?

Hey, that's "Magic Keyboard" to you.

Would you, as a company CEO go on stage and announce "this camera is pretty much on par with the one last year and the CPU is the same too and actually we kinda lost a bit of battery life"? :D

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