I love how everything has to be a "revolutionary breakthrough" with apple. Wow the 73rd version of the 19th variation of the ipad gets better performance. What a break though.
It generated hundreds of comments of discussion on Apple's advertising practices. I don't view it as unsubstantive.
The comments it generated were mostly not particularly good, and the resulting thread was of lower quality than we're trying for here.
It is a bit bizarre that your comment, or variations of it, appears for every single Apple release. For those people so jaded and annoyed at the existence of Apple, why not just skip those threads?
There's something unique about Apple that draws in the detractors, however (seriously -- just look at the comments! What a junkyard of noise). It's a bit like a thread about the Super Bowl having hundreds of comments by people announcing that they aren't interested in the Super Bowl. Neat.
Apple announces something, however, and the detractors just have to flood in and give their hot takes. I suppose that speaks to the influence of Apple now.
More valuable, perhaps, than discussing an incremental upgrade to the iPad Mini?
How "new" are the discussions though? Maybe we should try to find a previous thread where someone said the same thing and compare the discussion there?
You’d have to be a recluse to think that overhyping in sales pitches is not normal.
To be fair no true Scotsmen would do such thing.
I think you've almost figured it out. Apple and the Super Bowl both have something in common: really obnoxious fans.
Steve Jobs with his distortion field used to say RISC was better than Intel right up until they switched to Intel, then the story switched.
They acted like they invented the omnibox for safari browser…
Also they used to tout the size of their phones as perfect, then unceremoniously eliminated that size for nearly a decade (until this year!)
When I got the 4 it was great. By the time I finally changed the form factor last October, the world had changed and by that I mean much of the web was unusable due to the screen size and how no one optimized for non-phablets.
What’s perfect one year may not be perfect the next because things change. Accounting for an allowance of standard marketing hyperbole on top of that, i don’t see anything particularly wrong with that one claim.
What are you talking about? He never changed his story about RISC, and guess what Apple is using now? The only reason they switched to intel was because nobody else was manufacturing a chip that was competitive.
He generally made specific claims which were true — for example, when they added AltiVec they talked about media processing and other SIMD-friendly tasks — and then let the press/fanboys generalize that. Towards the end they also started talking about things like battery life or software features when there simply wasn't a compelling comparison like that.
The universe is balanced.
Software companies moving from update releases to subscription models are a great counter-example. There's plenty of bad sides to a subscription model, but at least PR and marketing departments can be much more honest about slow and incremental updates.
Fairphone's marketing is rather unusual in the marketplace in this respect.
Edit: lol @ people downvoting because I judged their phone. As if I cared about imaginary points on throwaway accounts.
> The ...............* that can change a whole industry
> *Coming soon. Subscribe for updates and a chance to win big!
So it may be a laptop, a fairphone 4, a DIY geosync satellite. Or simply the old trick that tickles curiosity and get them subscribers to their newsletter. Not that unusual. And as a techie I say "fine, keep your secrets then" though.
Except it gets old real fast. These comments read like "first".
No signal, all noise.
Same thing with the PHP, electron and Facebook topics for instance. First top comments have been saying the same thing for years.
Nope.
> It is a bit bizarre that your comment, or variations of it, appears for every single Apple release. For those people so jaded and annoyed at the existence of Apple, why not just skip those threads?
For those people so jaded and annoyed at people critiquing apple - why not just skip those threads?
> There's something unique about Apple that draws in the detractors, however (seriously -- just look at the comments! What a junkyard of noise).
Maybe the only unique thing here is your need to defend apple with no arguments other than your own annoyance at apple being criticised?
Rave and rant all you want about it on appleinsiders, mac rumors, or whatever.
Regarding the expected (over)hyping, why is that an exuse? It's like the commercials for washing powder/liquid, toothpaste and all the countless other non-sense.
In other words a lie, or euphemistic reality distortion field.
Who does that? Fraudsters!
edit: and just for the fun of it
[1] https://en.wikipedia.org/wiki/Whore_of_Babylon
&
[2] http://www.sutjhally.com/articles/advertisingattheed/
[3] https://www.mediaed.org/transcripts/Advertising-at-the-Edge-...
&
Apple is the master at emphasizing things like this.
Except keyboards in 2016 to 2019
Sorry I couldn't help myself... But I'm gettin the Mini ok?
Now, we complain when it drops from 60fps to 40fps while rapidly slinging high resolution text + images with our fingers, and also that this is somehow "slower".
Its amazing how much our expectations have changed.
We all know that there have been no functional improvements to software enabled by processor speed increases since the 8081. Everything since then has been programmers slowly using up their "wait()" calls placed in code in the 70s to fake it.
— Henry Petroski
I think Apple's problem here is that they don't want to cannibalize OS X sales with tablets, and they don't want to cannibalize App Store revenue by letting people type in code to solve their problems.
Anyway, I've been relatively happy with the crippled mobile device model for a while, but it doesn't seem sustainable. I'm waiting for someone, anyone, to produce a 5nm ARM chip that anyone can buy, and then just having a Linux laptop like a normal person. As it stands, nobody other than Apple seems to be able to produce a decent mobile chip. This is very bad for the field of computing in general.
Most of the other painting applications like Procreate have no real desktop equivalent either. From an art perspective, the iPad is at or ahead of the desktop experience. There are digital artists right now who have had 100% of their career on an iPad.
This seems implausible as a reason for keeping dev tools off iDevices, because 1) what percentage of their users would do that in the first place, beyond using spreadsheets, which are already available? Would it even be 1%? 0.1%?, and 2) they've made moves to add features like Shortcuts that enable that sort of thing, but which productivity-nerd non-programmer project managers and such are able and willing (and eager) to use, unlike dev tools—and those aren't just toys, they can absolutely replace certain kinds of what might could have been paid apps, before.
I think it's more likely that it's hard to add them without opening up security holes and making it easy to bypass the App Store and/or offer a 3rd party store, without making the tools so crippled that they're insufficient for actually developing & deploying serious software for oneself (in fact they've already released something so-crippled, in Playgrounds), coupled with their expecting extra sales of iDevices from adding dev tools to be tiny (so, not worth the cost & risk).
This seems unlikely. Tablet sales are way more of their business than the Mac. My guess is they’d be happy to Tablets consume the Mac altogether.
> …by letting people type in code to solve their problems.
You must have missed the announcement that Swift Playgrounds will be able to build complete apps and submit them to the store.
Ever since the Mini 4, Apple's set premium pricing on the Mini. This is the most expensive one yet.
I really don't like doing "computery" stuff on more than one machine, and I already have a 32 core desktop workstation for normal work. That will never go away, which means the laptop can't be at all "computery". I want to touch an app with my finger and have the app start up. Every time, no matter what. (And to be fair, the iPad Pro absolutely delivers on that.) To me, a laptop will always be the second fiddle, something I use once a month or so. I find that if I don't screw around with my computer for a month, everything has stopped working -- but with a tablet, it just turns on and all is well. So you just throw the thing into your backpack for a trip, then when you get to the airport it turns on and 4G connects to the cell network, and everything is great. You have a computer, not computer problems.
(Other laptops I've used in the past... Surface Pro 4. Left it turned on on my desk, went to get it ready for a trip... BAM brand new version of Windows and everything was broken. I didn't take it on the trip and just used my phone to browse the Internet at night. Chromebook Pixel: basically no problems, but just as limited as an iPad. Various Linux laptops: honestly, most of my vacation memories involve wpa_supplicant.conf, and a lot of problems 10 minutes before whatever conference talk I was giving. Not sure if conference WiFi or Linux bugs, but it wasn't pleasant.)
>iPad mini features [...] the A15 Bionic chip
[1]: https://en.wikipedia.org/wiki/Transcendence_(2014_film)
Really, really great. Absolutely incredible. Boom. https://www.youtube.com/watch?v=Nx7v815bYUw
>With iPadOS 15, powerful new ML features include Live Text, which uses on-device intelligence
The chip enabling this has recently turned out to be used as an on-device intelligence agency, that reports estimates of crimes back to the mothership and could go very wrong in some countries.
For example, many pilots have an iPad Mini for maps and charts. In a cramped cockpit, the regular iPad is too big. With much faster graphics and support for Pencil 2 it's a big upgrade, so I fully expect this to be the #1 choice for that crowd.
Well, yeah, I hope so...