Still, it is pretty lame, since they've been advocating bundling of the JDK since they deprecated the WebStart.
OTOH, since Oracle JDK and OpenJDK are identical save for branding and licensing, not sure why you wouldn't just bundle an OpenJDK build in that case.
This new license seems to be targeted to two main groups: those who depend upon a "system" install of Oracle Java for running third party apps, and those who are for some reason unwilling to use OpenJDK.
Seems like the new Oracle JDK license is a lot more flexible than before. In reality it's kind of cosmetic because lots of people were using the (100% compatible) Amazon or Azul spins, or just regular OpenJDKs.
OpenJDK (which is built from functionally the same source code) has been free under GPL v2.1 + Classpath Exception for a while now.