They are, however, making a commitment to scripting friendly URLs for the JDK downloads, making it feasible to automate the install.
Still, it is pretty lame, since they've been advocating bundling of the JDK since they deprecated the WebStart.
OTOH, since Oracle JDK and OpenJDK are identical save for branding and licensing, not sure why you wouldn't just bundle an OpenJDK build in that case.
This new license seems to be targeted to two main groups: those who depend upon a "system" install of Oracle Java for running third party apps, and those who are for some reason unwilling to use OpenJDK.