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Interesting idea - I wonder why I should use something like this over another free service/community, such as Forrst. Okay, so you claim to have "average users" give feedback, but I wonder if that's of significant benefit, because it can take experienced designers to spot potential UX problems.

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That's a good point. I guess a service like this is less targeted at hardcore devs who know where to get feedback and more targeted at people who are in charge of building a website but don't already participate in communities like Forrst. So if you're an average manager and your boss tells you to build a website it's really difficult to make decisions. But with this, you can cheaply and easily figure out whether the designs you're seeing are good or not.

Sure, maybe it will appeal to folks who aren't plugged in to those sorts of communities. I wonder if you would get a better conversion rate with an example of feedback data?

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