… Nvidia did release lower end cards that target the same market and price point as the 6600 XT a lot earlier than AMD though - as far as MSRP goes the 3060 and 3060 Ti bracket the 6600 XT’s $380 at $329 and $399 (not that MSRP means a thing right now) and similarly brackets performance, and even the MSRP was not received well in conjunction with the 1080p marketing. Both manufacturers have basically told the mid and low range market to buy a console even if you are lucky enough to get an AMD reference or Nvidia FE card.