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Whiskey makers sit on a lot of inventory in order to use a library of older spirits to backstop their highly imperfect annual production. Producers also lose an astonishing 20% of inventory to the "angels' share."

The Bloom Energy guys –– fuel cell experts –– have now started a whiskey company doing interesting things.

https://www.sfgate.com/shopping/article/bespoken-spirits-mak...

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Seems they were influenced by YouTuber tech ingredients.

https://youtu.be/meB09jXHhRY

They claim to do the work of years in hours, but yet their spirits are extremely expensive.

Do I have to understand this?

Accelerated ageing isn't a new thing... There are YouTubers doing this kind of thing in places where distilling is legal ('Still It' from New Zealand is a good one). You literally just have to put it through much more rapid heating and cooling cycles than it would normally experience.

The guys in that article are probably just pricing it really high because they want to make it seem "premium" I expect. But somewhat to their defence, they also probably don't have the economy of scale of the bigger players, and depending on tax jurisdiction, a big part of the price might just be tax.

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