It would be interesting to compare demographics of people pre-ordering Cybertruck vs electric F150. I was always assuming the hard core truck guys would rather go for F150 while there will be many first-time truck owners ordering Cybertruck.
(And despite what many might say, $37k+ is definitely luxury sedan pricing. That is well optioned BMW 3 series and Mercedes C class pricing.)
2) Actual typical sale price of the BMW 3 series is $36.6k-$40k (in my region, numbers will vary depending on region). https://www.kbb.com/bmw/3-series/2021/330i/?category=sedan&i...
The location of the people would be a bigger signal than the demographic (on income or age).
An F150 would be bought by someone who does not care about a supercharger network & probably does not live near one (& also wants to run their house off it when the power does blink off for a couple of days).
I'd bet someone who buys an F150 would also be in the market for Starlink more than a cybertruck buyer.
On the Supercharger note, I'm starting to look at Tesla as sort of competition for Shell/Exxon rather than directly to GM or Ford.