Mortons Alt Tour was a charity event to raise money to donate to World Bicycle Relief. More info and a donation link can be found on https://alttour.ef.com/

I couldn't find any links to this page in the article.

Some YouTubers tried to join him on his ride. One example can be found here: https://www.youtube.com/watch?v=0bmFa3xsnr8

Also noteworthy is that he had some issues with his shoes/pedals in the first days. After which he completed the tour on flat pedals and sandals!

Another interview and video: https://sporza.be/nl/2021/07/12/de-avonturen-van-lachlan-mor... (site is in dutch but the interview is english)