Call it what you want, I just called it future because it's already reality for some, clearly.

I don't know about you, but for me the amount of ads I see decreased compared to some points in the past. I don't watch TV, I listen to music using a streaming service with a paid subscription, I actively look for interesting stuff to buy, but not because I've seen an ad. Probably because I haven't seen any recently, because I block them.

People buy some stuff on Amazon not because they were advertised a particular brand, but probably because they needed something and searched for it, compared between options, you know. This is our present. Ads on coolers in supermarkets might be just a swan song of a dying way of selling products. Is Amazon less scary that this though? Really?