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Cloud backup is a stupid ideaWHAT!? How the heck did you get that conclusion from this story? These are literally your people, who backed up to a local device and essentially chose their own local NAS rather then the cloud. Which unfortunately for them came from a company with bad support that dropped it 6 years ago and likely did a shitty job even before that. But not everyone can be a tech person! Even tech people can't be that knowledgeable about more than a fraction of information technology, the field is crazy vast [0].
The failure modes here are exactly why "cloud" makes so much sense for so many. Keeping stuff up to date, or migrating if the company drops it (even noticing that support has stopped). Securing access. Verifying integrity. Amortizing the cost of different media cold storage fallbacks with things like tape robot facilities. And on and on. You wanna opine a bit on the relative probability that Amazon, Apple, Backblaze, Dropbox, Google, Microsoft, rsync.net, or a host of others just "at any moment going dark, for any reason" vs Western fucking Digital My Dropped-in-2015-Book dying? Think carefully.
I mean shit, I actually have a custom Epyc-based TrueNAS Core (not FreeNAS anymore! gotta keep up!) system with tens of terabytes as my main backing store, and replication to a remote site, with more usage of network segmentation, wireguard, ZFS user privileges so compromise of the replication credentials can't delete old stuff, then I'd expect nearly anyone to have any idea about. I still have it going to Backblaze B2 as well, and I pay to have them hang onto it for a year rather then 30 days. And the only reason I can swing it all is that I can amortize a lot of it professionally, get other usage from it, and draw upon a bunch of both knowledge and metaknowledge that my particular life path happens to have granted me.
For 99% of the people in my life "turn on iCloud/Backblaze/whatever" is the right advice. Backups are very risky without heavy automation and regular attention on top.
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0: One thing working at various levels has given me a deep appreciation for is what broad shoulders I stand upon, many layers deep, and how valuable and deep the knowledge of so many other tradespeople I interact with in life is. The mechanics, electricians, plumbers, general contractors, structural engineers, medical folks, researchers and so on I work with or have worked with all possess skills and knowledge that I never will. That's why we're social animals. I've traded on my skills helping someone improve their network for a hand with skilled carpentry or electrical work or the like. I don't see any shame in that.