I get that this a engineering article but wow, what a tone deaf title. Nobody outside of Google wants to “empower” YouTube, they have plenty of power already. If anyone needs empowering, it’s the users (aka actual people).
The good faith interpretation would probably be “YouTube [Creators]” which seems to be what was meant.
They've already made their own demonym, so why not write "to empower YouTubers" if that's what they meant?
I don’t know. But based on reading the article, it sure seems like it is talking about YouTubers.