Reimagining video infrastructure to empower YouTube
blog.youtube
blog.youtube
If you ever wondered why old videos look so bad, it's not just because you're used to 1080p and so 360p looks terrible in comparison. YouTube is actively reducing old video quality through whatever reencoding they're doing.
Their pipeline taking 1080p or 4K content to a 360p stream will produce decent quality. The encoding configuration for today's use also might be very different from the original. If their 360p profile used today ups the GOP length and drops the video bitrate the video content can definitely end up bit starved. Readable text in a 360p video would be difficult to keep readable reencoding without manual tweaking of the encoder settings.
I also wonder if old content with low viewership is just encoded on the fly with a hardware encoder and thrown into a big YouTube-wide LRU cache. Hardware encoders can have some really coarse grained settings and make low resolution/low bitrate content look pretty horrible.
What level of corporate buzzword bingo is this on?
What happened to you, Google? You used to be cool.
Google Replaces Millions of Intel's CPUs with Its Own Homegrown Chips
For end users competing against them yes, they and the other "We run the internet's biggest sites and are also a cloud provider" providers are leveraging dominance in one area to fund and build technology that you simply can't compete with.
From their point of view an entirely rational thing to do (and hardly new) but it does create an un-level playing field when you use money from one area to enter and dominate a market in another.
For anyone familiar this has all the hallmarks of the standard oil days when an oil company took over large swathes of the transport industry and charged differential rates based on local competition, selling at a loss where their was competition.
Jeff seems like pretentious upper management. Not sure about others, but when I interview at companies and they brag about their scale, it's really off-putting.