An example: Person A slows down a little on the highway for some reason - maybe she sees something on the side of the road, maybe her cellphone goes off, it doesn't really matter. Person B behind her slows down a little as well to keep her clearance, person C does the same and so on. Now person A speeds back up to her original speed (when she is done talking on her phone, watching stuff on the side of the road, or whatever) but she doesn't accelerate quite as fast as she decelerated - this is perfectly normal behaviour - notice it next time you take a trip in your car. Person B does the same thing when she sees person A accelerate and so on. Before long you have a whole row of cars that need to brake because the cars in front of them have decelerated quickly and accelerated slowly. This is what causes most traffic jams on highways.
This is also why a traffic jam moves backwards on the road as time passes.