Totally agree. It's easy, as an unexperienced individual, to get tied up into mysterious patterns present in martian imagery and immediately jump to the conclusion of life if you don't know of the underlying physical processes. Everybody wants to find life on Mars, so when you look at the images long enough, you start seeing it. This is nothing new: back in the 19th century, people speculated that there were canals on mars (https://en.wikipedia.org/wiki/Martian_canal).