First author definitely creative with his titles.

This kind of papers are testament to the amount of data that we are bringing from Mars: multiple rovers with progressively better and better resolution cameras, and the orbiters.

As the amount of data coming from Mars will increase over the years we will see more such "creative" attempts to pick convenient subsets of this data and try to reach for conclusion.

But over time, I think, the wind will blow away the chaff and reveal real results, just like the marsian wind moves the sand around hiding and revealing pebbles at its surface.