I can always get my next phone from Samsung, just as I can always get my next meal from McDonalds.
But this meal is locked in. If I don’t like the pickles on my whopper, they don’t provide McDonald’s pickles, do they? The don’t allow me to get a McFlurry with my Chicken Sandwich?
Bundling is allowed in every other instance and is key to many great products. Apple can do it too.