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Comment by burlesona | Hacker News Reader

The "commercial" they used to introduce this during the event was hilarious and awesome: https://www.youtube.com/watch?v=zbApA2JLZ_c

I interpreted the end as “took psychedelic mushrooms and lost your keys? AirTag’s got your back”.

But maybe that’s just me.

This is the official trailer, not the lower quality re-upload you posted: https://www.youtube.com/watch?v=ckqvG0Rj35I

Thanks, I don't think this video was available when I posted :)

The music is a strange, interesting riff on the Aquarium movement of Saint-Saëns' Carnival of the Animals, not the usual Apple modern pop stuff.

Yeah I loved that, it really fit the notion of being lost, swimming in the space under your couch cushions haha :)

Which in turn sounds a lot like and reminds me of "Rage over a lost penny" by Beethoven: https://youtube.com/watch?v=5HjwDih-WtQ

The ipod nano lost in the couch was also a funny little easter egg

Reminded me of the Hello Tomorrow commercial by Adidas / Spike Jonze / Karen O:

speaking of Spike Jonze, Apple, and commercials, it also kinda reminded me of the (brilliant) Spike Jonze-Anderson.Paak-FKA Twigs homepod commercial

Also a must watch is the making of:

Incredible that the set ran on hydraulics and actually stretched.

Adding to the Spike Jonze likeness, am I the only one who thinks that the new iMacs might as well be taken straight from the devices found in "Her"?