C++ used to be the industry leading language in many more fields, but it lost ground to other languages. Not a bad thing--"know thyself" and all that. But Rust seems like a credible threat to C++'s remaining niches (bury your head in the sand if you want), and C++ will need to evolve if it is to not lose further market-/mindshare. And it is evolving, as this article points out, but a huge glaring pain point in C++ development remains the build and package management tooling. The aforementioned build systems that large organizations operate aren't nearly as nice as, say, Cargo and I think a lot of greenfield projects who have to choose between cobbling together their own build tool to work with C++ and using Rust + Cargo off the shelf will choose the latter (other factors notwithstanding).