Given the reaction when Michelle Obama suggested kids eat more vegetables, you can only guess how many heads would explode if EXERCISE was mentioned!
Were the establishment smart, they'd have no problem with vaccination hesitancy by saying that after vaccination you can resume normal life and ditch the masks. Instead it's been the outrageous message of "nothing will change."
You only have to see how the establishment has handled the obesity epidemic in the US to see whether any of their supposed intelligence and expertise accomplishes anything.