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Comment by whalesalad | Hacker News Reader

Hmm. Am I the only person who actually likes it? I mean, to me it looks very incomplete but I really like the design concept with the pixel art and pixel gradients everywhere. The site as it is right now looks like dogshit to me, so this is pretty refreshing. Engadget looks marvelous as well. I'd like to give these guys the benefit of the doubt and assume it's a work in progress.

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I love it. The slightly-too-intensely overlapping elements and colors are outrageous in a way that really appeals to me. TechCrunch gets accused of being a brash loud thing, and its fun to see them basically scream that to the mountaintops with the way they present themselves visually.

I also like that it harkens back to the aesthetics of earlier net culture publications (well, to Wired). Seeing text overlaid with bright big blocky backgrounds on top of photos with huge comedy swaths of pixel coloring everywhere brings me back in a very positive way.

I like the idea of it, but something feels wrong about the implementation, something about how it feels, can't put my finger on it though. I think it's potentially how they've taken the idea slightly too far, the text doesn't feel the focus enough (from the small amount I've seen)

Also the lack of adverts is proof it's a very early idea/prototype, proper design includes careful positioning of adverts for effective advertising and none ruining a users experience, they would never just dump adverts in after, so we can assume this is just a basic idea of what they want the site to look like.

Agreed.

I also loved their work on Daily Beast and Vogue. Hard to make some real design statements on content sites.

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