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Related: Jim's book "The Innovation Stack" [1]. He's a great storyteller, and really enjoyed learning more about the early days, the struggles, the insights, or how he met Jack Dorsey.

[1] https://www.amazon.com/Innovation-Stack-Building-Unbeatable-...

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My favorite takeaway was how Square focused on businesses the credit card companies thought were too small bother with. McKelvey realized there were a lot more of them than the credit card companies realized and they added up to a sizable customer base.

Yes, indeed - so many great lessons and even how they took on Amazon and won.

Absolutely - we talk a lot about the lessons in the book in this episode. Thanks for sharing.

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