Only customers can create value. You shouldn't be trying to create value at work, just do what you're told and collect a paycheck so that you can accumulate wealth.
Wow, I wish it were so easy. Unfortunately some companies actually want engineers to find and produce value, and they tell you that. So it's not as simple as "do what you're told" because "do what you're told" often involves seeking out and creating value out of thin air...
True, a lot depends on the company's approach. I've worked at both kinds of places and actually prefer the 'go find and produce value' approach although that can be stressful without the right kind of leadership and access to users.