I remember going to Fry's for the first time in the late 90s. Having grown up on the East Coast, I had only heard about this magical place where you could buy pretty much anything computer-related. It was truly an experience, especially when compared with from CompUSA and Best Buy.
When I moved to the Bay Area, I did enjoy going to Fry's and walking around ogling the hardware. Over time, I switched pretty much to buying things online. I guess everyone else did too.