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Security <---------------------------X-> Convenience

The 'X' is where I imagine most startups are focusing for usability and time to market so they survive.

Moving the 'X' farther left delays time to market and increases overhead for the company, tech and users.

We hear the version of every day as "why does Signal still doesn't have feature X? whatsapp, telegram and most other messengar have it since ages."

And that's why telegram has at least 10x and whatsapp 100x more users.

My guess is that there are plenty of startups that put a lot of time and effort into security, you just have never heard of them because they never shipped a product

Not enough appsec people relative to engineers?