If you change your address to one in California, they expose the cancel option, because they have to by law:
https://www.quora.com/How-do-I-unsubscribe-easily-from-WSJ-o...
https://www.quora.com/How-do-I-unsubscribe-easily-from-WSJ-o...
They are actively trying to scam me. Why would I want to be a "customer"?